WCUP Sports Nutrition is a Belgian brand of scientifically focused sports nutrition products for use before, during, and after training or competition. Since its launch in 1994, WCUP has become an established product for national and international athletes of different levels.
Our mission has remained unchanged since our inception: developing sports nutrition products that make a difference and are adapted to the basic nutritional needs of the athlete, both in terms of preparation, performance, and recovery- with the ultimate goal of improving sports performance.
In addition, we give the athlete the guarantee that all WCUP products are free of prohibited substances and can be used without any risk of positive doping tests.
The basic idea for the first WCUP product lies in a common problem among athletes, namely muscle acidification. If you perform strenuous efforts, the body makes a lot of lactic acid. The accumulation of this in the muscle tissues is the cause of muscle acidification. Our body has its own deacidification system, but this takes about 72 hours. Athletes usually do not have that much patience, or time during competition. Insufficient rest also leads to chronic acidification, so that you get muscle injuries more quickly, get tired faster, recuperation slows down, and performance decreases.
WCUP Sports Drink was developed with extra attention paid to the acidity. Most sports drinks contain citric acid to prolong shelf life and improve taste. With the science of muscle acidification, however, it is not logical that athletes drink acidic drinks during and after the effort. These extra acids provide an extra burden on the deacidification system of the body. Moreover, most athletes experience stomach pain. WCUP sports drink has a neutral acidity (pH 7.2). There are also additional substances to neutralize existing acids, which makes it also very tolerable under effort.
José De Cauwer had the drink in 1994 as the first rider to use it in the Tour de France. The reactions were very positive: the heavy feeling was indeed out of the legs, but it was barely drinkable. We have since worked very hard to improve the taste.
WCUP subsequently experienced enormous growth and expansion of the range. We currently carry 14 different products consisting of thirst quenchers, energy bars, energy gels, and recuperation drinks.
Since 2003 our offices have been located in Beringen, (Flanders) Belgium. In 2017, we started a US office located in Southern California as well as an office in Brazil.
Athletes of all levels rely on WCUP for training, competition, and recuperation. In addition, we enjoy a not insignificant support from the sports world through a number of active partnerships with both sports federations and individual athletes. These close partnerships provide us with a better understanding of how the right food can improve sports performance, and helps us to develop WCUP products that better meet the needs of the athlete.
WCUP Sports Cake is a delicious source of energy for your longest efforts. The combination of oats, banana and peanuts makes this bar an ideal mix of fast and slow carbs - over 38g!
Delicious snack for use before, during, or after activity
Moist and easy to chew, perfect when putting out a maximum effort
Digests quickly for rapid energy transfer in your body.
75 gr Bar
Sold in a box of 24 bars
Eat 1 cake before your effort or during a long endurance exercise
WCUP Sport Fruit is a sports chew that is tasty and quick to provide energy. The 3 pieces are packaged separately to let the user determine how much (or little) they need during the effort with less wasted food - take what you need!
Fruit bar with quickly absorbable sugars made 50% from fruit pulp and 50% dextrose
Low fat content
Sugar coated to keep from sticking to the packaging or your fingers
3 bars of 25 gr each
Sold in a box of 12 chews
Before and during your effort
WCUP Energy Drink combines a high dose of carbohydrates (40g) and the perfect amount of electrolytes needed in a compact gel.
Decaffeinated energy gel that provides a quick and steady supply of energy
Mutli-level assortment of simple and complex carbohydrates
Slow burning sugars that are ideal for consumption early in activity
Convenient resealable packaging, for easy sipping
Drink straight from the packaging or mix in your bottle with water for a high carb drink
100 gr / 80 ml Gel
Sold in a box of 20 gels
1 packet during effort
Can be used both ready-to-use (straight from the packet) and diluted with water
WCUP Energy Bar gives you the necessary high-quality carbohydrates needed during your effort. The combination of fruit and raisins supplemented with apples and dried dates, makes this energy bar burst with flavor.
Energy bar with carbohydrates from dried fruit (80%)
Low fat content
Sold in a box of 40 bars
NOTE: The bar is wrapped with an edible paper to keep it from sticking to the wrapper.
WCUP Energy Booster is a carbohydrate-rich gel to give you the extra push towards the finish line!
Decaffeinated energy gel that provides a fast energy supply
Mutlit-level assortment of simple carbohydrates
Composed of 90% fast-burning sugars, ideal for use in the final part of hard efforts
Sold in a box of 50 gels
Use WCUP Wake Up Shot to get going in the morning, stay focused on study or perform at your best.
Supplement with increased caffeine content
Convenient resealable bottle for multiple servings
The same amount of caffeine as 6 cups of coffee - make sure to follow the serving suggestions!
60 ml bottle
Sold in a box of 21 shots
Maximum 1 dose (10ml) per day. A package contains 6 drinks ( 6 x 10ml).
During exercise you lose moisture through perspiration but more important, you lose electrolytes that are essential for performance. It is extremely important to drink enough water while also replenishing the minerals and electrolytes you lose. This is especially important during prolonged exercise - the body burns all the available glycogen in the muscles and can exhaust the energy reserves. Extra intake of carbohydrates can supplement the reserves and provide your muscles with immediately usable glycogen.
WCUP Sport Drink is made up of a combination of maltodextrin, fructose, dextrose and sucrose to maximize the absorption of carbohydrates. The sodium content helps the body remain hydrated better. Because of it's pH neutral structure, WCUP Sports Drink is light and easy on the stomach.
Isotonic thirst quencher with neutral acidity
Long-term energy supply with a clean taste
Multi-level assortment of simple carbohydrates
Ideal salt content to promote fluid balance
Dose & packaging
Single Serve Packets
Container 480 gr
Use before, during and after effort.
The intensity of the effort determines the required amount of carbohydrates:
Quiet training: 20g - 30g carbohydrates / hour
Moderately intensive training: 30g - 50g carbohydrates / hour
Intensive training: 50g - 70g carbohydrates / hour
An excess of 70 g carbohydrates / hour results in stomach distress.
WCUP O.R.S. is an important rehydration or prehydration drink with a high electrolyte content. It stimulates the absorption of fluid and electrolytes after excessive loss of fluid. Important to follow the drink guidelines to avoid over salinating the body.
Low calorie rehydration or preload drink with high salt content to optimize proper fluid balance
NOTE: Do not mix O.R.S. with another electrolyte drink - drink it by it's self for maximum benefit
Single Serve Packets
480 gr Container
Use in hot and humid weather conditions during prolonged efforts. The ingestion of 1 portion can be spread over several hours from before, during and after an effort.
WCUP Regainer Drink speeds up your recovery after an intensive effort. It's carbohydrates, leucine (an amino acid) and protein mix raise your energy level and prevent muscle breakdown.
High-quality recovery drink with addition of BCAAs
Optimal ratio of carbohydrate proteins for recovery after endurance and high intensity efforts
5g Leucine per serving
Dose & packaging
500g Container ( about 10 servings)
Use 500ml within 30 minutes after your effort.
WCUP Protein Shake is a tasty, easy to digest and easy to prepare protein meal. Use as a recovery and reconstruction meal for your muscles after a work out OR as a support meal in a weight control program.
Promotes muscle recovery with high quality proteins (= whey protein isolate)
20 g protein per serving for optimal anabolic effect after strength training
Dose & packaging
Container 1000 gr (about 40 servings)
1 portion in the morning and 1 portion about 1 hour before bedtime.
For strength sports: use before an effort / competition
In endurance sports: use after the effort / race.