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Started in 1993 as a snowboard boot brand, Northwave got into cycling via the new genre of mountain biking. Then came the unique bi-color shoes, Northwave made a splash and exploded! Used by top cycling professionals to win Olympic Golds, World titles, Grand Tour victories and World Cup wins ever since. While never stopping on the snowboard side, Northwave is making inroads back into the US market for their durable and innovative snowboard boots. Northwave offers amazing quality and performance in cycling shoes and apparel and snowboard products.